martechoutlook

UXArmy : UX Research: A Crucial Step in Digital Product Development

Follow UXArmy on :

Kuldeep Kulshreshtha and TJ Huishan Park, Co-founders , UXArmyKuldeep Kulshreshtha and TJ Huishan Park, Co-founders
What makes a successful digital product? The most obvious answer is ‘user experience.’ A company could be spending considerable resources on the development, but if the usability does not match the expectations of customers, then there is little chance they will revisit the same app or website. For this very reason, companies need to integrate the most crucial missing puzzle piece—User Experience Testing (UX Testing)— into the app or website development process. By incorporating real user participation throughout the development, it is possible to make amendments at the early stages and ensure that the product ends up meeting the customer expectations when it goes to market, rather than having to go through expensive revisions.

But unfortunately, today, this is far from the market reality, with many companies de-prioritizing or entirely skipping UX Testing because of time, budget, or resource constraints. Ironically, the lack of Usability Testing and user feedback often leads to apps and websites ending up on the ‘chopping block,’ because of negative user reception. As a result, project teams end up spending additional time and resources on revising or completely redesigning their products to suit the user expectations.

At this juncture, it is fairly evident that early User Research will not only help in investing time and resources more effectively during development but will also ensure a successful product launch at a faster timeto-market. However, implementing a UX Research process that does not adhere to the best practices can fail to generate the benefits on the investment made. According to Kuldeep Kulshreshtha, a UX industry veteran, “To achieve successful outcomes, UX Testing needs to evolve as companies move from ideas to concept to prototyping, launch, and sales. It cannot be considered as a mere add-on, wherein test users (especially in-house) are chosen based on convenience and not on their reliability to deliver accurate, unbiased results.” What companies need is unbiased third-party feedback gathered from an independent user panel.

This is where reliable and seasoned partners like UXArmy—a leading provider of Remote User Research and Usability Testing platform—come to the rescue. Many foresighted companies are riding on the coattails of UXArmy’s cutting-edge usability testing technology to streamline their UX Testing process. The clients’ project teams, including UX researchers, designers, product managers, are leveraging UXArmy’s robust testing platform and its independent standing panel (as opposed to last-minute recruitments) to bring the perspective of actual end-users throughout their digital product development process. Additionally, upon request, the clients can also avail UXArmy’s advisory services on the industry best practices from the company’s senior UX consultants.

To that end, today, UXArmy has secured its position at the helm of the UX industry as one of the Top 10 Customer Experience Management Solution Providers owing to its industry-leading lineup of technology offerings dedicated to advancing Usability Testing. The company’s automated, cloud-based User Research platform, especially, is one of its crown jewels that has earned the company a prestigious name in the market for helping development teams conduct accurate and effective User Research in both moderated and unsupervised environments.

Companies need to integrate the most crucial missing puzzle piece—User Experience Testing (User Research)—into the digital product development process


An added feather on the cap is UXArmy’s distinctive position as Asia’s first remote User Research solution provider, further substantiating their foothold in the market today.

Paving the Path for Successful Application Development

Interestingly, clients from all across the world are lauding UXArmy’s platform for its simplicity and effectiveness. For instance, it does not take much effort to create a customized user test, through which developers can test their software products, websites, or apps. After the initial verification, the clients’ product or application is made accessible to UXArmy’s independent user panel, following which, the user responses begin to flow in within a few hours. The clients’ product managers, designers, and team leads get access to real-time screen videos—which showcase where the users struggled in navigating the website or app— allowing them to proactively adjust and update their products to better suit the consumer requirements. The test results are then presented in the form of interactive graphic visualizations, including heat maps, navigation paths, and mouse movement maps, to clearly illustrate the interaction of users with the clients’ websites or apps.

While this ease of use is undoubtedly a paramount factor in boosting the traction and usage of UXArmy’s platform, the reliability of the User Research results procured from the company’s standing test panel truly sets it apart. “Users from one region might not have the same expectations as the users from another region. So, along with being unbiased, it is crucial for the test user panel to be diverse,” notes TJ (HuiShan) Park, an Ivy League MBA turned entrepreneur. Impressively, UXArmy’s platform fits this bill as well. UXArmy’s user panel is meticulously curated by the company and comprises individuals from all walks of life. It is segmented according to several demographic and behavioral filters so that clients can pick the participants that are most suited for their tests. Even if the diverse segments use different languages, clients can depend on the multi-linguistic features of the platform to get unfiltered feedback from users in the language they desire.

Adapting With the Changing Times

Even during the COVID-19 uncertainties, UXArmy’s platform is enabling clients to seamlessly perform their User Testing and User Research without a hitch. Although it wasn’t designed with the pandemic in mind, the UXArmy platform is proving to be quite a boon for companies as it allows test users to participate in the tests from the comfort of their homes.

A clear testament to such capabilities can be found in the fact that UXArmy’s clients are continuing to bring out the best version of their products and applications without any compromises, and ensuring utmost consumer satisfaction. And in doing so, UXArmy’s clients are witnessing up to 60 percent savings in their Usability Testing processes while increasing productivity by up to 40 percent.

Equally impressive is the company’s client roster, which has some of the biggest names from their respective industries. With headquarters in Singapore and offices in India and Malaysia, and an ever-expanding client base, the company will now focus on broadening its footprint on a global level. Alongside, UXArmy will also continue innovating and improving its platform as per the evolving client requirements. “By helping our clients deliver user-friendly products and applications that truly connect with their customers, we are empowering them to stay ahead of the market trends and set them apart in the world of digitalization,” conclude Kulshreshtha and TJ, cementing their company’s enduring vision.
Share this Article:
Top 10 Customer Experience Management Solution Companies  in APAC - 2021
UXArmy

Company
UXArmy

Headquarters
Singapore

Management
Kuldeep Kulshreshtha and TJ Huishan Park, Co-founders

Description
UXArmy is a User Experience Research and Advisory house that offers a cloud-based Remote User Research platform to facilitate Usability Testing, User Research, and Respondent Recruitment, which is further augmented by its user panel comprising a large number of independent users. The company’s platform collects qualitative feedback and brings it to the clients’ desk using screen interaction videos, voice, survey questions, intuitive and interactive graphic visualizations. Through UXArmy platform, people of target profile can remotely provide feedback on user friendliness and ease-of-use of the clients’ interactive design prototypes, mobile apps, and websites.